Luiz Carlos Trabuco is one of Brazil’s most celebrated businessmen. For more than four decades, he has worked at one organization, Banco Bradesco. Currently, he is the CEO of the bank, having risen through ranks all the way from the lowest position in the bank to one of the highest. He was appointed a department director in March 1984, managing director in 1998 and executive vice president in 1999.
During Trabuco’s tenure as CEO, Banco Bradesco has seen immense growth. Within his first year in office, he set up a corporate university known as Unibrad. The university was created to help train the bank’s employees and future executives.
Mr. Trabuco modernized the bank’s marketing efforts when he established a relationship with the financial press according to istoedinheiro.com.br. This move increased the bank’s exposure in the public eye. The bank also experienced an increase in the number of account holders as well as organic growth.
Another accomplishment that Mr. Trabuco had a hand in was signing a deal that saw Banco Bradesco sponsor the Christmas Tree of Lagoa.
About Luiz Carlos Trabuco
Luiz Carlos was born in Marilia, a Brazilian municipality in the midwestern region of the state of Sao Paulo, in 1951. He received his first degree from the University of Sao Paulo. He also attended the Fundacao School of Sociology and Politics of Sao Paulo where he graduated with his second degree in Socio-Psychology.
About Banco Bradesco
Established in 1943, Bradesco Bank is one of Brazil’s largest banking and financial institutions. The bank was the largest private financial institution in Brazil until 2009 when Unibanco merged with Banco Itau. Bradesco was founded by Amador Aguiar. The banker established the institution to target modest individuals such as retailers and small landowners who resided in Sao Paulo.
In 1948, the bank went through a period of intense expansion allowing it to become the largest private sector commercial institution in the country according to brasil247.com. It expanded its activities nationwide and became well established in both urban and rural areas in Brazil. In 1988, Bradesco Bank merged with its consumer credit, real estate, and investment bank subsidiaries to become a full-service bank.
Banco Bradesco has grown continually through the years to become the second-largest privately held bank and the third-largest financial institution (by total assets) in Brazil. Today, it employs more than 105,000 employees and operates about 3,235 branch offices. In 2013, Bradesco ranked number 43 in Forbes list of the 2,000 largest Global corporations.
Banco Bradesco offers a variety of financial services and products to customers in Brazil and abroad. It conducts its operations in two segments namely; Banking sector and Insurance sector. The former offers banking products and services like investment banking, deposit-taking activities, asset management, issuance of credit and debit cards, and consortium services among others. The latter offers insurance services such as life insurance, personal accident insurance, and health insurance. It also provides its customers with pension plans including certified saving plans, individual and corporate plans and pension investment contracts.
Search more about Luiz Carlos Trabuco Cappi: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml