Penetrating a market that already has other well-established enterprises can be daunting as the later creates indirect barriers. In the online realm where there tends to be much competition, things can be much harder. Leaders of established enterprises know the market, and they understand the best techniques that can be employed to ensure success is achieved.
On the other hand, new and growing companies have to go through the challenge of creating client awareness and ensuring that they are reliable any time the customers need to be provided with goods and services. However, Fabletics was able to navigate the through the challenges associated with starting a business in a competitive market, and eventually making huge profits such that it is posing a threat to the huge companies.
Kate Hudson is the founder of Fabletics, and she decided to start the enterprise upon realizing that finding affordable sporting wear is almost impossible. She also realized that she could easily tap into the global market by taking advantage of the social media market. The internet enables faster sharing of data and accessing information from any part of the world is not a difficult undertaking.
Within three years, the company was able to make over $260 million hence setting the record of the fastest growing online enterprise in the world. Companies such as Amazon are feeling the ripples that are being created by Fabletics. Apart from offering sporting clothes, Fabletics also provides a broad range of clothes, but the focus is mostly on women wears. Different techniques have been adopted at Fabletics to ensure that clients always come back to make a purchase.
First and foremost, one is required to complete a short quiz that touches on matters of fashion. The questions that a client is asked before making an initial purchase help designers to develop unique products, and the quiz also provides insight into various features that need to be changed to ensure that client satisfaction is achieved. Fabletics offers VIP tickets, and frequent shoppers end up being offered with discounts on a monthly basis.
Different membership plans provided by Fabletics and this creates convenience for clients, which is a major factor in business. In the previous years, favorite brands were costly. However, Fabletics has ensured that such is a matter of the past and anybody can go shopping online and get value for money. Some of the primary advantages associated with shopping on Fabletics include quality brands, great experience, and great fashionable products. Such factors are important in the goods and services offering industry.
Fabletics is expanding its boundaries to ensure that customers in different geographical regions of the world can access quality products at a favorable cost. The online market is significantly controlled by Amazon. However, Fabletics is taking over step by step and ensuring that clients don’t have to be subjected to high prices. The popularity of Kate Hudson has also played a huge role in promoting Fabletics and ensuring that more people end up signing up for membership.